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Taster validation

Are your tasters as good you as you think they are? Until you objectively measure their performance you’ll never be sure.

Our taster validation software has been used to assess the abilities of individual tasters, panels, breweries, and brewery groups to taste beer for more than a decade. Used together with our innovative beer flavour standards the system gives you an independent assessment of your tasters’ performance, free from bias.

Test the ability of your tasters to recognize individual beer flavour attributes. Identify your panel’s strengths and weaknesses so you know where to focus. Use our scaling validation service to evaluate your use of tasters' response scales and guide them toward a consensus scale. In 10 years of use our software and secure databases have hosted close to 800,000 individual flavour assessments by over 7,000 professional beer tasters. Until now our taster validation schemes have only been available through resellers, but soon you will be able to buy direct.

Click here to register your interest and see our introductory video.


Call us today on +44 1372 822218 or fill out our enquiry form

beer flavour standards

taster training

sensory analysis software

We developed the world’s first stabilized beer flavour standards. For 15 years they’ve been used by breweries large and small to improve tasting skills.

Train your tasters to recognize and scale the intensity of almost 60 individual flavour notes. We provide unit-dosed, reference flavour standards which are safe to smell and taste. Manufactured in our ISO9001-accredited facility and extensively analysed to assure consistent flavour character and strength every time.

Beer tasting skills can’t be left to chance. Pick the right people, focus on the best, and give them the training they need. It’s quite easy, when you know how.

Use our taster management software to manage the recruitment, screening and training of your beer taste panel. Our user-friendly system provides detailed instructions for your training courses, manages all your data, and puts everything in one place, aiding compliance with ISO9001 and ISO17025.

Every day your people taste packaged beers, BBTs, and in-process samples. Can you access those results and make decisions in real time?

For too long brewery tasting has taken too long. Too long to get results. Too long to make good decisions. Too long to make quick decisions. Too long to predict problems before they occur. With our unique sensory analysis software, designed by brewers for brewers, you’ll have all the time you need.


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The Institute of Brewing & Distilling Society of Independent Brewers The Master Brewers Association of the Americas Danish Ministry of Food, Agriculture and Fisheries ISO9001 ISO9001 Danish Certification Investors in People