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Consumer testing can ensure you are introducing products to the marketplace that your customers want.
To show if it is possible to find meaningful differences in consumer preferences for different mainstream beers in your market;
To identify opportunities for improvement of consumer liking for your products by:
- Enhancing positive flavour characteristics in the beers
- Reducing negative flavour characteristics in the beers
- Achieving optimal flavour balance in the beers
Cara Technology have experienceopen
Cara Technology can assist your company with investigating and devising ways of evaluating consumer preferences for different beer brands.
In addition, we can suggest ways to make targeted improvements to your products with the aim of making them preferred by consumers over competitor products.
Consumer testing protocol auditopen
We will critically evaluate the test protocol used in previous consumer tests in your company and look for evidence of bias or other factors that might affect test sensitivity.
Our Certified Flavour Standardsopen
Consumer testing for new product development.
Consumers are excellent at telling us how much they like or dislike a product. However, consumers are very poor at verbalising the reasons why they like or dislike a product.
Therefore, on its own, consumer research cannot help R&D in the development and optimisation of products.
To explain why products are liked or disliked, we integrate the sensory evaluation of products with consumer appreciation of them.
Sensory evaluation provides us with a product profile or fingerprint, that when analysed with consumer acceptance data can indicate the sensory properties that are important in motivating consumer acceptability.
Market Sensory Analysisopen
Establishes where your company sits relative to other bottled beers.
Suggests formulation variants for your brands.
Identifies possible ways in which your brands can be modified to move it ahead of other beers without compromising the brands.
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Cara Technology Limited
Our MISSION is to be a world-leading company developing, manufacturing and supplying products and services for the food and drinks industry.
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