Cara Technology announces plan to deliver its flavour standards and sensory software direct to the market


Cara Technology, which has produced the flavour standards used by the world’s brewing companies for more than 15 years has announced its intention to supply the market direct commencing late 2011. The company has, until recently, only supplied its products through FlavorActiV Limited, a Company founded by Cara Managing Director Dr Bill Simpson in 1996. Simpson left FlavorActiV in early 2010 and disposed of his shareholding in early 2011 in readiness for the anticipated change in supply route.

Supplying direct under the AROXA™ brand name the company aims to deliver a wider range of products to customers in the beer, cider, wine, water and soft drinks industries. The materials will be delivered direct from the company’s UK production facility and will therefore be fresher at the point of use. Supply chain efficiencies are expected to result in lower costs to end-customers.

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